A Brazilian Blowout is a professional smoothing treatment offered at Creative Hair & Spa that reduces frizz, adds shine, and makes hair faster and easier to style — without eliminating your natural wave or curl pattern the way a chemical relaxer does. Below, we explain how it works, how it compares to a Keratin treatment, what to expect at your appointment, and how to make the results last.
What Is a Brazilian Blowout?
A Brazilian Blowout is a professional smoothing treatment that coats each hair strand in an amino-acid-based formula, sealed in with heat from a flat iron. The result is smoother, shinier, more manageable hair that's noticeably more resistant to frizz and humidity, with styling time cut down significantly. Unlike a chemical relaxer, a Brazilian Blowout doesn't permanently straighten hair — it preserves your natural wave or curl pattern while eliminating frizz, so hair still moves and behaves naturally.
Brazilian Blowout vs. Keratin Treatment
Brazilian Blowout and Keratin treatments are both professional smoothing services, but they aren't identical. A Brazilian Blowout's amino-acid formula forms a protective layer around the hair shaft that reduces frizz and adds shine without significantly altering your natural curl pattern. Many Keratin treatments, by comparison, more significantly reduce curl and wave while also strengthening the hair. Your stylist can help you decide which is the better fit based on how much smoothing you want and how much of your natural texture you'd like to keep.
What to Expect at Your Appointment
Your stylist will wash your hair, apply the smoothing formula section by section, then blow-dry and flat-iron each section to seal it in. Because of the multiple steps involved, plan for a longer appointment than a standard color or cut — your stylist can give you a time estimate when you book, based on your hair's length and thickness.
Aftercare & Maintenance
Results typically last around 10–12 weeks with proper care. To get the most out of your treatment, use a sulfate-free shampoo and conditioner, since sulfates strip the smoothing formula faster. Your stylist may also recommend waiting a few days before your first wash after the treatment — they'll walk you through the exact aftercare instructions for your hair.
Who It's Best For
A Brazilian Blowout tends to suit clients who want less frizz and faster styling day-to-day but don't want to give up their natural wave or curl entirely. It's especially popular in Davis and the greater Sacramento region, where hot Central Valley summers and shifting humidity can make hair harder to manage. If you're looking for a more significant, longer-lasting reduction in curl, ask your stylist whether a Keratin treatment might be a better fit.
Book a Smoothing Treatment
Our stylists offer Brazilian Blowout smoothing treatments as part of our full service menu — meet the whole team on our About page, or reach out to book directly.
Brazilian Blowout FAQ
How long does a Brazilian Blowout last?
Results typically last 10–12 weeks, depending on your hair type, how often you wash it, and the products you use. Sulfate-free shampoo and conditioner help extend the results.
Will it make my hair completely straight?
No. Unlike a chemical relaxer, a Brazilian Blowout doesn't permanently straighten hair. It reduces frizz and adds shine while preserving your natural wave or curl pattern, so hair still moves and behaves naturally once styled.
How is it different from a Keratin treatment?
Both are professional smoothing treatments, but a Brazilian Blowout's amino-acid formula tends to preserve more of your natural curl pattern, while many Keratin treatments more significantly reduce curl and wave. Ask your stylist which fits your hair goals best.
How do I care for my hair afterward?
Use a sulfate-free shampoo and conditioner, and follow your stylist's specific wash-timing instructions after your appointment to help the treatment set properly.
Explore More Services
A Brazilian Blowout pairs well with color and cut services. Browse our hair color and balayage pages, read more in our Davis hair salon FAQ, which covers Brazilian Blowout and Keratin treatments in more depth, or browse our full services menu.